Tõnis Soopalu

Farmer

Tõnis Soopalu, also known as Farmer Tõnis: Farmer and Influencer – or the other way around?

Above all, Tõnis is a curious and eager-to-learn farmer who firmly believes that progress is the foundation of sustainability. The phrase “That’s how it’s always been done” has no place in his farm management philosophy. Embracing innovation, maximizing the use of available technologies, and finding more efficient solutions are the only ways his 300-hectare farm can thrive.

When he became the first in Estonia to share his daily farming activities on social media, he had no idea how big it would grow. Yet his goal has remained the same: to share authentic farming life that resonates with both fellow farmers and those whose experience with tractors is limited to what they see on TV.